How to boost your business profile on social media

Social media marketing is not a simple game; you must do more than just post in order to engage your audience and cultivate brand presence.

So, how do you properly promote your business on social media?

You must increase your social media marketing efforts through well-planned strategies aimed at increasing brand reach, engagement, visibility and ultimately converting your followers into paying customers.

But is it even worthwhile to devote so much time and effort to social media marketing?

It certainly is!

When it comes to growing your business, using social media for marketing has enormous potential.

So we've come up with ideal ways to spice up your social media strategies and boost results.

Let's get started!

Determine the Best Social Media Channel

It's easy to get lost in the process of deciding which social platform to work on. In order to reach your target audience, you should focus on the particular social media platform where they spend the most time. Solid research will be required to locate this golden stage.

If you want to raise brand awareness or generate leads, Facebook is the way to go. Twitter and LinkedIn, on the other hand, may be the best options for expanding your network of influencers and professionals. TikTok and Instagram, on the other hand, are excellent choices for appealing to younger demographics.

As we can see, the goal of your social selling campaign will also play a role in selecting the best social media channel.

Live Videos

Live videos are becoming increasingly popular among brands looking to engage their audiences. According to a Livestream survey, 80% of audiences prefer watching live videos from a brand to reading their blogs.

Furthermore, 67% of people who watched live videos are more likely to purchase event tickets after watching a live video or a similar event.

So, if you want to improve your social media marketing efforts, a live video should be a key component of your marketing strategy. To increase audience engagement, you could live stream brand events, interviews, behind-the-scenes, and so on. To make videos quickly, use video creation software.

Social Media Marketing Tools

Social media marketing tools are the secret weapons that most marketers employ on a daily basis to mark their territory on social media.

There are numerous social media marketing tools available to assist you with powerful marketing functions such as post-scheduling, performance analysis, lead capture, client engagement, and more.

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Brand Story

People's perception of your brand is greatly influenced by the way you present it. In order to establish a connection between your brand and its target audience, stories are always helpful.

Aside from what and how you say it, the medium through which your brand tells its story is critical. Social media is a powerful tool for telling your brand's story and connecting with customers.

Using an example from Intel's inspiring stories will help you get a clear idea here.

On Instagram, Intel shares inspiring stories about the company and its customers with its followers. The company maintains a high engagement rate by posting stories, videos, testimonials, interviews, and fun facts.

User-Generated Content

Instead of having to rely on your brand's claims, your target audience will receive honest feedback directly from other customers through user-generated content. This is a type of social proof that can help your brand be perceived as trustworthy.

People find product and service reviews by users more trustworthy than other types of content. More than half of respondents believe that user-generated content (UGC) visuals are more influential and impactful than a brand's own images or videos.

Adopting this method of encouraging your customers can assist you in gaining their trust. You can also include their personal brand experiences on your social media page, making them feel special.

Relevant Hashtag

Hashtags play a major role in increasing brand visibility. However, in order to find the most relevant and effective hashtags for your brand, you must conduct some research.

The hashtags should be relevant to your target audience as well. Use the more specific hashtag, which will be most relevant to your audience. This will boost your engagement and brand visibility.

Combining generic hashtags with unique and specific ones is a great way to use hashtag variations. Once you've figured out what works for you, then keep on implementing the same thing. Also, use similar hashtag combinations across all social media platforms. With this, it will be easier to identify your key supporters and track your mentions.

Utilize Employee Advocacy

In order to increas your brand awareness across all social media platforms it’s better to start with your own employees. Your employees have followers on their social media accounts as well.

Request them to share their experiences with your product on their social media handles to pique the interest of a larger audience.

Because employees are more relevant than celebrities. They are also more approachable and a more reliable source of referrals for your prospective buyers.

Post At Right Timing

The success of your social media post depends upon sharing the appropriate post at the appropriate time. Timing plays a critical role in order to determine the strength of your campaign. Not publishing the post at the right time, won’t bring you the desired result.

Managing multiple social media platforms can be extremely difficult for a marketer. To make this task easier, you should schedule posts for your social media platforms. Even if you are unavailable, the scheduler will ensure that the content is posted at the optimal time for your target audience.

Final Thoughts

Almost every business has used the vast user base and tools of social media platforms to achieve its objectives.

While your competitors are making a run for it, missing out on this fantastic medium can cost you a lot of money.

It is time to re-energize your social media marketing efforts in order to drive growth and better results for your company.

The strategies described above are the most successful and effective methods for increasing social selling and improving branding.

Begin working with them to make your brand's products and services visible and engaging to relevant potential buyers.

Additionally, give a marketing boost to your social efforts by using a social media marketing service like Account Boosts.

Reach out to us or experience it yourself by taking a free trial of our branding service in an instant.